Pringles - Super Bowl 2025 - Call of The Mustaches

Context: The Super Bowl is the biggest stage in entertainment. It’s a pop culture playground fueled by celebrity appearances, an epic halftime show, watch parties, second-screen engagement and, oh yeah, America’s premier sports event. And this year, the Big Game was the biggest ever with 137.7M U.S. viewers.

The Challenge: Pringles’ biggest competitors were NFL partners with deep pockets. To break through, Pringles needed not just a sensational :30s spot, but an entertainment experience. From teasers to billboards, talk shows to partnerships, we needed a seamlessly integrated 60-day campaign that would hit at every entertainment touchpoint.

Insight: Mr. P’s Mustache Contains Multitudes of Playfulness and Mystery.

Creative Idea: A Pringles stash delivered by a Pringles stache elevates any snacking occasion.