Eyes On Gigi

While the BMW M2 Live Launch provided enthusiasts with the first glimpse of the all-new M2 in true form at the track, BMW wanted to double down and do something special for the global launch of their newest M vehicle. Making use of the latest 360° filming/stitching technologies, we helped create a one-of-a-kind experience where we reimagined the classic shell game with Gigi Hadid. The experience ranked as #1 on YouTube’s most viewed 360 ads in 2016, with over 33 million views in just 6 weeks.

Eyes On Gigi - The 360° Video (works best on a phone)

Role: Brand Strategist

ECD: Paul Renner

Co-CCOs: Dan Kelleher and Jonathan Mackler

Senior Art Director: Nigel Gross

Senior Copywriter: Ben Cascella

Head of Production: Jenny Read

Strategy Director: Sam Chotiner

Senior Strategist: Benjamin Zoll