Mets City Connect Launch

In 2021 the MLB and Nike introduced the City Connect jersey series to “shake up uniform design across the sport.” The program aims to celebrate the bond between the city and the club by exploring the personality, values and customs that make each community and their residents unique. With nods to the concrete serving as the foundation of this great city, the bridges that connect us, and the subways that transport us, our job was to drive hype for these jerseys befitting of both The Mets and the concrete jungle that is NYC.

The Shift: From wearing Mets gear as a proud Mets fan, to wearing Mets gear to represent the real NYC.

Strategy: Celebrate a jersey that proudly represents how the soul of The Mets is the heart of New York

CCO: Michael Aimette

CSO: Todd Sussman

ECD: Stu Mair

Creative Director: Daniel Grech

Creative Director: Laszlo Szloboda

SVP, Group Account Director: Janelle van Wonderen

Account Director: Sean Kittredge